Messages
5/14/2021
3 : 9
How long should your landing page be? [Scale Your Impact #43]
Hi Reader, I'm writing this newsletter to you while looking into the lush, green Texas Hill country. This week, I'm staying at the newly-built Creator Cabins, 45-min outside Austin –
5/7/2021
2 : 14
Are you part of the 1%? [Scale Your Impact #41]
Hi Reader, Have you heard of the 1% rule? It's a rule of thumb that on any given platform on the internet, only about 1% of users add content, while the other 99% just lurk. Only 1%!!! You
4/30/2021
1 : 34
Made a swipe file for you [Scale Your Impact #41]
Hi Reader, I made something for you. My fellow course creators in the On Deck Course Creator Fellowship have been asking for examples of sales pages and landing pages as they're building their
4/23/2021
2 : 4
How to write a killer landing page that converts & more [Scale Your Impact #40]
Reader, I'm struggling. I'm struggling to keep up writing and publishing my daily atomic essays. I'm 66 days into this streak, and I really really really don't want to break it.
4/9/2021
2 : 4
You've got to keep showing up [Scale Your Impact #38]
Hi Reader, We have lift-off 🚀 Minimum Viable Video has officially opened its doors for enrollment on Monday. Up until that point, we've been sending our subscribers emails for weeks with
4/8/2021
14 : 14
What it takes to create a successful online course [Scale Your Impact #34]
Hi Reader, "Building in public" time... We're one month(ish) away from the next cohort of Minimum Viable Video. That means producing and publishing a ton of content (me the written
4/8/2021
14 : 14
How to make your course an instant success [Scale Your Impact #35]
Hi Reader, How can I improve my writing? That's a question I've been asking myself and my mentor Pauline. But before I could get an answer, I needed to know what's currently "
4/8/2021
14 : 14
Made something for you...yes really [Scale Your Impact #36]
Hi Reader, I've got exciting news! I made something for you. Yes, you! I know so many of you are creating a cohort-based course (or thinking about it). To make launching and running your
4/8/2021
14 : 14
Why cohort-based courses are the best way to learn anything [Scale Your Impact #37]
Hi Reader, Why did the Stormtrooper feel lonely? .... Because he missed everyone. Ok, now that we've got the 1st April joke out of the way... (It was a good one, wasn't it??) Let me